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Determining Which PPC Metrics Really Matter

This week Luke Alley (@LukeAlley) fills in for Matt Umbro (@Matt_Umbro) with yet another great question set titled “Determining Which PPC Metrics Really Matter.” The following is the transcribed...

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The Revenue vs. ROI Debate

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “The Revenue vs. ROI Debate.” The following is the transcribed Streamcap from the live chat: Q1: When taking over...

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